Zielgruppe: Spieler:innen von Sport-Games in den Niederlanden

Ausgewählte Insights über die Zielgruppe: Spieler:innen von Sport-Games in den Niederlanden

• 40% of sports video gamers have a high annual household income
• Being successful has more importance to sports video gamers than to the average consumer
• 50% of sports video gamers are in the early majority of innovation adopter types
• A relatively high share of sports video gamers think that the economic situation is an issue that needs to be addressed
• Sports video gamers remember seeing ads in video portals more often than the average consumer

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in the Netherlands
• Gender of consumers in the Netherlands
• Consumer’s level of education in the Netherlands
• Share of consumers in the Netherlands in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in the Netherlands live
• Communities where consumers live in the Netherlands
• LGBTQ+ status of consumers in the Netherlands

• Most important aspects of life for consumers in the Netherlands
• Top 10 interests of sports video gamers in the Netherlands
• Top 10 hobbies and leisure activities of sports video gamers in the Netherlands
• Top 10 sports activities of sports video gamers in the Netherlands
• Top 10 sports followed by sports video gamers in the Netherlands

• Agreement with statements in the Netherlands
• Innovation adopter types based on statements towards innovation by consumers in the Netherlands
• The 10 most important issues facing the Netherlands according to sports video gamers
• Political attitudes of consumers in the Netherlands

• Top 10 places where sports video gamers in the Netherlands have come across digital advertising in the past 4 weeks
• Devices consumers in the Netherlands use regularly to access the internet
• Social media activities in the Netherlands by type
• Places where consumers in the Netherlands have come across non-digital advertising in the past 4 weeks
• Type of media consumers in the Netherlands have been using in the past 4 weeks