Zielgruppe: Von Influencern beeinflusste Konsument:innen in Südkorea

Ausgewählte Insights über die Zielgruppe: Von Influencern beeinflusste Konsument:innen in Südkorea

• There are consumers driven by influencer marketing throughout all income brackets
• Safety has less importance to consumers driven by influencer marketing than to the average consumer
• 20% of consumers driven by influencer marketing are innovators or early adopters of new products
• Rising prices, inflation & cost of living are of particular concern to consumers driven by influencer marketing
• Consumers driven by influencer marketing remember seeing ads on social media more often than the average consumer

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Korea
• Gender of consumers in Korea
• Consumer’s level of education in Korea
• Share of consumers in Korea in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Korea live
• Communities where consumers live in Korea
• LGBTQ+ status of consumers in Korea

• Most important aspects of life for consumers in Korea
• Top 10 interests of consumers driven by influencer marketing in Korea
• Top 10 hobbies and leisure activities of consumers driven by influencer marketing in Korea
• Top 10 sports activities of consumers driven by influencer marketing in Korea
• Top 10 sports followed by consumers driven by influencer marketing in Korea

• Agreement with statements in Korea
• Innovation adopter types based on statements towards innovation by consumers in Korea
• The 10 most important issues facing Korea according to consumers driven by influencer marketing
• Political attitudes of consumers in Korea

• Top 10 places where consumers driven by influencer marketing in Korea have come across digital advertising in the past 4 weeks
• Devices consumers in Korea use regularly to access the internet
• Social media activities in Korea by type
• Places where consumers in Korea have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Korea have been using in the past 4 weeks