Konsument:innen in Australien

Themen des Reports

• Konsument:innen in Australien
• Marketing & Social Media
• E-Commerce & Einzelhandel
• Nahrungsmittel & Ernährung
• Internet & Geräte
• Medien & Digitale Medien
• Mobilität
• Finanzen & Versicherungen
• Gesundheit
• Wohnen & Haushaltsgeräte
• Reisen
• Dienstleistungen & E-Services

• Methode: Online-Befragung
• Name der Erhebung: Consumer Insights Global survey
• Region: Australien
• Anzahl der Befragten:12.161
• Alter der Befragten: 18 bis 64 Jahre
• Stichprobe: Onliner:innen-Wohnbevölkerung
• Erhebungszeitraum: Januar bis Dezember 2023

The Australian Consumer

• The Australian consumer: important life aspects (1/3)
• The Australian consumer: important life aspects (2/3)
• The Australian consumer: important life aspects (3/3)
• The Australian consumer: personal economic situation
• The Australian consumer: brand awareness
• The Australian consumer: country’s economy
• The Australian consumer: challenges for the country (1/2)
• The Australian consumer: challenges for the country (2/2)

Marketing & Social media

• Marketing & social media: attitudes (1/2)
• Marketing & social media: attitudes (2/3)
• Marketing & social media: attitudes (3/3)
• Marketing & social media: website types
• Marketing & social media: sources of information
• Marketing & social media: search engines
• Marketing & social media: social media
• Marketing & social media: social network brands
• Marketing & social media: instant messenger brands

eCommerce & Retail

• eCommerce & retail: attitudes (1/2)
• eCommerce & retail: attitudes (2/2)
• eCommerce & retail: product categories
• eCommerce & retail: purchase intention
• eCommerce & retail: offline purchase channels
• eCommerce & retail: drivers of online purchases (1/2)
• eCommerce & retail: drivers of online purchases (2/2)
• eCommerce & retail: online shops

Food & Nutrition

• Food & nutrition: attitudes (1/3),
• Food & nutrition: attitudes (2/3)
• Food & nutrition: attitudes (3/3)
• Food & nutrition: diet
• Food & nutrition: product categories
• Food & nutrition: purchase locations
• Food & nutrition: purchase criteria
• Food & nutrition: grocery store brands
• Food & nutrition: online shopping
• Food & nutrition: online food store brands

Internet & Devices

• Internet & devices: attitudes (1/2)
• Internet & devices: attitudes (2/2)
• Internet & devices: home access
• Internet & devices: internet provider brands
• Internet & devices: mobile internet data
• Internet & devices: mobile internet carrier brands
• Internet & devices: smartphone behaviors (1/2)
• Internet & devices: smartphone behaviors (2/2)
• Internet & devices: smartphone brands

Media & Digital Media

• Media & digital media: attitudes (1/2)
• Media & digital media: attitudes (2/2)
• Media & digital media: media usage
• Media & digital media: digital video purchases (1/2)
• Media & digital media: digital video purchases (2/2)
• Media & digital media: digital video genres
• Media & digital media: Video-on-demand brands
• Media & digital media: digital music purchases (1/3)
• Media & digital media: digital music purchases (2/3)
• Media & digital media: digital music purchases (3/3)
• Media & digital media: digital music genres
• Media & digital media: digital music brands
• Media & digital media: television purchases
• Media & digital media: Cable and satellite brands
• Media & digital media: print media & ePublishing
• Media & digital media: print media purchases
• Media & digital media: ePublishing purchases

Mobility

• Mobility: attitudes (1/2)
• Mobility: attitudes (2/2)
• Mobility: vehicle ownership
• Mobility: car propulsion systems (1/2)
• Mobility: car propulsion systems (2/2)
• Mobility: car features
• Mobility: car makes
• Mobility: transportation

Finance & Insurance

• Finance & insurance: financial attitudes (1/2)
• Finance & insurance: financial attitudes (2/2)
• Finance & insurance: banking brands
• Finance & insurance: financial products (1/2)
• Finance & insurance: financial products (2/2)
• Finance & insurance: online payments
• Finance & insurance: online payment brands
• Finance & insurance: mobile payments
• Finance & insurance: mobile payment brands
• Finance & insurance: mobile payment brands
• Finance & insurance: insurance attitudes (1/2)
• Finance & insurance: insurance attitudes (2/2)
• Finance & insurance: Insurance ownership
• Finance & insurance: insurance purchase
• Finance & insurance: car insurance companies
• Finance & insurance: home insurance companies

Health

• Health: attitudes (1/2)
• Health: attitudes (2/2)
• Health: personal health
• Health: healthcare behaviors
• Health: medication purchases (1/2)
• Health: medication purchases (2/2)
• Health: apps

Consumer electronics & household appliances

• Consumer electronics & household appliances: attitudes
• Consumer electronics & household appliances: consumer electronics (1/2)
• Consumer electronics & household appliances: consumer electronics (2/2)
• Consumer electronics & household appliances: TV brands
• Consumer electronics & household appliances: laptop brands
• Consumer electronics & household appliances: headphone brands
• Consumer electronics & household appliances: tablet brands
• Consumer electronics & household appliances: desktop PC brands
• Consumer electronics & household appliances: fitness tracker / smartwatch brands
• Consumer electronics & household appliances: household goods
• Consumer electronics & household appliances: refrigerator brands
• Consumer electronics & household appliances: washing machine brands
• Consumer electronics & household appliances: Smart home attitudes
• Consumer electronics & household appliances: smart home devices
• Consumer electronics & household appliances: smart speaker brands

Travel

• Travel: attitudes (1/2)
• Travel: attitudes (2/2)
• Travel: private travel (1/2)
• Travel: private travel (2/2)
• Travel: business travel
• Travel: product bookings
• Travel: online bookings
• Travel: online flight ticket provider brands
• Travel: airlines brands
• Travel: car rental brands
• Travel: online accommodation brands
• Travel: package holiday brands

Services & eServices

• Services & eServices: attitudes (1/2)
• Services & eServices: attitudes (2/2)
• Services & eServices: service usage (1/2)
• Services & eServices: service usage (2/2)
• Services & eServices: online bookings
• Services & eServices: event tickets
• Services & eServices: online event ticket brands
• Services & eServices: online food delivery brands
• Services & eServices: fitness and health services
• Services & eServices: professional training services