Social Media: Xing-Nutzer:innen in Österreich

Selected insights on social media: Xing users in Austria

• The current share of social media users using Xing is fairly similar to Q1 of 2024
• Xing is more popular among Generation X than other social networks
• Xing is more popular among male social media users than female social media users
• A relatively high share of Xing users have a college degree
• Making their own decisions is more important to Xing users than to other social media users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors