Social Media: TikTok-Nutzer:innen in den USA

Selected insights on social media: TikTok users in the United States

• The current share of social media users using TikTok is fairly similar to Q1 of 2024
• TikTok is more popular among Generation Z than other social networks
• Compared to other social networks, TikTok has a relatively high share of female users
• The education level of TikTok users and social media users are similar
• Being successful is more important to TikTok users than to other social media users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors