Digitale Musik: SoundCloud-Nutzer:innen in den USA

Selected insights on digital music: SoundCloud users in the United States

• The share of digital music buyers using SoundCloud grew by 5 percentage points since 2021
• SoundCloud is more popular among Generation Z than other digital music services
• SoundCloud is more popular among male digital music buyers than female digital music buyers
• A relatively high share of SoundCloud users have a college degree
• Success and career advancement are relatively important to SoundCloud users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors