Digital Advertising Report 2019 - Banner Advertising

Statista Digital Market Outlook - Segment Report

Digital Advertising Report 2019 - Banner Advertising The Banner Advertising market is the third biggest market within Digital Advertising. The worldwide revenue of US$58.0 billion in 2018 is expected to grow to US$76.5 billion in 2023.



What's included?
  • All relevant data, including market size & forecasts for the next five years
  • Regional development with focus on: U.S., Europe, and China
  • Trends and market analysis

The complete Market Report with all insights regarding the whole Digital Advertising market can be found here.

We also provide Segment Reports on the other Digital Advertising segments
In the Statista Digital Market Outlook Segment Reports our analysts compile an overview of the segment and trends, market sizes, regional development, and key players. An overview of all Outlook Reports can be found here.

Statista's Digital Market Outlook provides the most comprehensive data set in terms of market sizes, revenue development and relevant companies. Furthermore, we look into the future of the industry providing the latest trends and tangible revenue forecasts.

Note: Worldwide numbers only includes countries listed in Statista's DMO.
BeschreibungInhaltTabellen

The report covers the Digital Advertising segment Banner Advertising. Banner Advertising is one of the most common forms of Digital Advertising. Banners come in various shapes, sizes, and formats and are displayed on a website accessed via desktop PCs or on a mobile-enabled website or in an app.Typical formats are e.g. skyscrapers, wallpapers, interstitials or pop-ups which usually link to a landing page of the advertiser. In addition to these static banners, so-called rich media banners allow playing sounds, animations or videos. Videos which are displayed instead of a static banner outside of a certain video player are considered rich media. Overlay advertisements and pre-roll, mid-roll, post-roll video ads within web- or app-based video players are no banners but are categorized as Video Advertising.

A distinction is made between:

  • Desktop
  • Mobile

  • Sprache: Englisch
  • Veröffentlicht: Mai 2019
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