Marktanalyse Automobile der Luxusklasse in den USA

Featuring The Forbes Insights Luxury Car Buzz Index

Using a full year’s worth of data from BIGinsight, derived from roughly 150,000 consumer interviews conducted in 2011, Forbes Insights has devised a Luxury Car Buzz Index to rank the leading luxury automotive brands based on a composite score that measures customer satisfaction and loyalty, car owners’ propensity to recommend their brand to others, and the effectiveness of marketing efforts in both traditional and digital media, as well as the impact of digital word-of-mouth through social media and blogs. The Buzz Index distills all these factors into a snapshot of luxury brand performance.

The 10 brands ranked in the Luxury Car Buzz Index include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Lexus, Lincoln, Mercedes-Benz and Volvo. To shed light on the strategic direction of these brands and the future of the luxury car market, Forbes Insights also interviewed chief marketers and general managers.
  • Sprache: Englisch
  • Veröffentlicht: März 2012
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