Video-on-Demand: DStv Now-Nutzer:innen in Südafrika

Selected insights on video-on-demand: DStv Now users in South Africa

• The share of video-on-demand users using DStv Now declined by 8 percentage points since Q1 of 2021
• The age distribution of DStv Now users and video-on-demand users overall is fairly similar
• 55% of DStv Now users are male
• A relatively high share of DStv Now users have a college degree
• Similar aspects of life are important to DStv Now users and other video-on-demand users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors