Online-Dating: be2-Nutzer:innen in den USA

Selected insights on online dating: be2 users in the United States

• The share of online dating users using be2 grew by 3 percentage points since 2021
• be2 is more popular among Millennials than other online dating services
• be2 is more popular among male online dating users than female online dating users
• A relatively high share of be2 users have a college degree
• A happy relationship is less important to be2 users than to other online dating users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors