Video-on-Demand: YouTube Premium-Nutzer:innen in Polen

Selected insights on video-on-demand: YouTube Premium users in Poland

• The share of video-on-demand users using YouTube Premium declined by 17 percentage points since Q1 of 2021
• YouTube Premium has a high share of users that are Millennials compared to the total online population
• Compared to other video-on-demand services, YouTube Premium has a relatively high share of male users
• The education level of YouTube Premium users and video-on-demand users are similar
• Safety and security is less important to YouTube Premium users than to other video-on-demand users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards traveling
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors