Zielgruppe: Motorsportfans in Finnland

Ausgewählte Insights über die Zielgruppe: Motorsportfans in Finnland

• 40% of motorsports fans have a high annual household income
• Traditions and an honest and respectable life are relatively important to motorsports fans
• 13% of motorsports fans are innovators or early adopters of new products
• A relatively high share of motorsports fans think that government debt is an issue that needs to be addressed
• Motorsports fans remember seeing ads in apps more often than the average consumer

Management summary

• Key Insights

• Lebensphasen
• Geschlecht
• Bildung
• Einkommen
• Haushaltsklassifikation
• Art der Gemeinde/Stadt
• LGBTQ+

• Werte im Leben
• Interessen
• Hobbies & Freizeitaktivitäten
• Sportliche Aktivitäten
• Sportarten, die man verfolgt

• Einstellungen zu digitalen Medien
• Innovator:innen-Typologie
• Herausforderungen für das Land
• Politik

• Touchpoints für digitale Werbung
• Internetnutzung nach Gerät
• Social Media-Nutzung
• Touchpoints für nicht-digitale Werbung
• Nutzung traditioneller Medien

Demographic profile

• Age of consumers in Finland
• Gender of consumers in Finland
• Consumer’s level of education in Finland
• Share of consumers in Finland in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Finland live
• Communities where consumers live in Finland
• LGBTQ+ status of consumers in Finland

• Most important aspects of life for consumers in Finland
• Top 10 interests of motorsports fans in Finland
• Top 10 hobbies and leisure activities of motorsports fans in Finland
• Top 10 sports activities of motorsports fans in Finland
• Top 10 sports followed by motorsports fans in Finland

• Agreement with statements in Finland
• Innovation adopter types based on statements towards innovation by consumers in Finland
• The 10 most important issues facing Finland according to motorsports fans
• Political attitudes of consumers in Finland

• Top 10 places where motorsports fans in Finland have come across digital advertising in the past 4 weeks
• Devices consumers in Finland use regularly to access the internet
• Social media activities in Finland by type
• Places where consumers in Finland have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Finland have been using in the past 4 weeks