Laptops: Huawei-Nutzer:innen in Deutschland

Selected insights on laptops: Huawei owners in Germany

• Huawei is more popular among Millennials than other laptop brands
• 55% of Huawei owners are female
• Huawei has a larger share of owners with a high income than other laptop brands
• Huawei owners are more likely to live in cities with over 1 million inhabitants than laptop owners in general
• Making their own decisions is less important to Huawei owners than to other laptop owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors