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Goals of e-mail marketing in the UK 2021

Published by Statista Research Department, Jul 27, 2023
During a 2021 survey carried out among marketers from the United Kingdom, 24 percent of respondents named sales as the primary objective of their email marketing campaigns. Brand awareness and engagement ranked third, both mentioned by 15 percent of respondents.

Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021

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Release date

May 2021

Region

United Kingdom

Survey time period

April 2021

Number of respondents

213 respondents

Special properties

marketers

Method of interview

Online survey

Citation formats
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Statistics on " E-mail marketing in the United Kingdom (UK) "

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Metrics

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Consumer insights

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