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According to omnichannel retailers surveyed in 2021 in the United Kingdom (UK), e-commerce was the most profitable sales channel, with 42 percent of answers. In second place was social media with 32 percent, followed closely by marketplaces.
Most profitable sales channels in the United Kingdom (UK) in 2021
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Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2024
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Actions UK businesses take to target overseas customers 2022
Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
8
- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2022
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
8
- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by media type
Further related statistics
10
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Unique visitors to most popular online retailers in India 2014
- Social network usage for news access worldwide 2019-2023
- Paid ad methods used for B2C content marketing North America 2022
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Computer software: Online purchasing in Great Britain 2020, by age group
- Change in B2C content marketing budgets North America 2020
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Forecast: global data center IP traffic 2013-2021, by segment
Further Content: You might find this interesting as well
Statistics
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Unique visitors to most popular online retailers in India 2014
- Social network usage for news access worldwide 2019-2023
- Paid ad methods used for B2C content marketing North America 2022
- Social network profile creation in the UK 2010-2020, by socio-economic group
- Computer software: Online purchasing in Great Britain 2020, by age group
- Change in B2C content marketing budgets North America 2020
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Forecast: global data center IP traffic 2013-2021, by segment
Visualsoft. (August 16, 2022). Most profitable sales channels in the United Kingdom (UK) in 2021 [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1326860/most-profitable-sales-channels-united-kingdom/
Visualsoft. "Most profitable sales channels in the United Kingdom (UK) in 2021." Chart. August 16, 2022. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1326860/most-profitable-sales-channels-united-kingdom/
Visualsoft. (2022). Most profitable sales channels in the United Kingdom (UK) in 2021. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1326860/most-profitable-sales-channels-united-kingdom/
Visualsoft. "Most Profitable Sales Channels in The United Kingdom (Uk) in 2021." Statista, Statista Inc., 16 Aug 2022, https://www.statista.com/statistics/1326860/most-profitable-sales-channels-united-kingdom/
Visualsoft, Most profitable sales channels in the United Kingdom (UK) in 2021 Statista, https://www.statista.com/statistics/1326860/most-profitable-sales-channels-united-kingdom/ (last visited June 11, 2024)
Most profitable sales channels in the United Kingdom (UK) in 2021 [Graph], Visualsoft, August 16, 2022. [Online]. Available: https://www.statista.com/statistics/1326860/most-profitable-sales-channels-united-kingdom/