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During a survey carried out among UK consumers in April 2023, 67 percent of respondents said that spelling mistakes were among the leading things that stopped them from engaging with a branded email. Poor formatting and having no branded email signature also made it to the top three.
Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023
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Other statistics that may interest you E-mail marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic E-mail marketing revenue worldwide 2020-2027
- Basic Statistic Countries with highest number of emails sent 2024
- Premium Statistic Number of marketing associate professionals in the UK 2021-2023
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Actions UK businesses take to target overseas customers 2022
Financials
5
- Premium Statistic Share of marketing budget spent on e-mail in the UK 2013-2021
- Premium Statistic Marketing expenditure growth in the UK 2023, by type
- Premium Statistic E-mail marketing's ROI in the UK 2016-2021
- Premium Statistic Ability to measure e-mail marketing success in the UK 2013-2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
Metrics
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- Premium Statistic Email marketing metrics used in the UK 2021
- Premium Statistic E-mail marketing open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing click-to-open rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing CTR in Great Britain 2021-2022
- Premium Statistic Email marketing CTR growth in the UK 2023, by type
- Premium Statistic E-mail marketing unsubscribe rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing bounce rate in Great Britain 2021-2022
- Premium Statistic E-mail marketing delivery rates in the UK 2015-2022
Marketer insights
8
- Premium Statistic Profitable sales channels in the UK 2021
- Premium Statistic Message types encouraging consumers to sign up for emails in the UK 2021
- Premium Statistic Factors preventing e-mail marketing success in the UK 2021
- Premium Statistic Goals of e-mail marketing in the UK 2021
- Premium Statistic Marketer perception of email signatures in branded emails in the UK 2023
- Premium Statistic Top activities marketers trust AI to carry out worldwide 2022
- Premium Statistic ID solutions marketers wanted to test worldwide 2022
- Premium Statistic Leading ESPs used for e-mail marketing in Europe 2021
Consumer insights
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- Premium Statistic Main channels of new brand discovery in the UK Q3 2023
- Premium Statistic Actions consumers take to support a brand they are loyal to in the UK 2022
- Premium Statistic Share of channels used for customer experiences in the UK 2020-2022
- Premium Statistic Customer satisfaction in the United Kingdom 2021-2022, by contact channel
- Premium Statistic Preferred ways to engage with a loyalty program in the UK 2021
- Premium Statistic Elements that made a branded email trustworthy in the UK 2023
- Premium Statistic Elements that made a branded email untrustworthy in the UK 2023
- Premium Statistic Complaints to the ASA in the UK 2023, by media type
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Exclaimer. (June 13, 2023). Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023 [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/
Exclaimer. "Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023." Chart. June 13, 2023. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/
Exclaimer. (2023). Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023. Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/
Exclaimer. "Elements That Stopped Consumers from Engaging with a Branded Email in The United Kingdom (Uk) as of April 2023." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/
Exclaimer, Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023 Statista, https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/ (last visited June 11, 2024)
Elements that stopped consumers from engaging with a branded email in the United Kingdom (UK) as of April 2023 [Graph], Exclaimer, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1394431/factor-consumer-distrust-email-uk/