U.S. product placement revenue 2021-2026

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In 2023, product placement revenues in the United States will amount to an estimated 16.37 billion U.S. dollars, up from about 14.5 billion dollars a year earlier – an increase of approximately 13 percent. The annual figure was projected to continue to rise, surpassing 23.5 billion dollars by 2026. According to the same projections, product placement revenues worldwide would increase by more than 12 percent to around 29 billion dollars in 2023.

Product placement revenue in the United States from 2021 to 2026 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

August 2023

More information

Region

United States

Survey time period

2021 and 2022

Supplementary notes

* An exponential development of the values was assumed to estimate the annual values between 2021 and 2026, which were provided by the source.

** Forecast.

Numbers were rounded.

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