U.S. primetime TV upfront ad sales 2023

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According to the estimates of the upfront TV advertising spending in the United States, in the 2022/23 broadcast season, primetime TV upfront sales were projected to reach a value of 20.14 million U.S. dollars. This marked an increase from the previous year's value of 19.04 million dollars, and an approach towards the 2018/19 - pre-COVID-19 value - of 20.76 million. In 2020, due to the outbreak of the coronavirus, upfront TV ad spend fell to 19 million dollars, from the originally sold inventory worth 21.87 million dollars.

National primetime TV upfront ad sales in the United States from 2008/09 to 2022/23 season (in million U.S. dollars)

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Release date

July 2022

More information

Region

United States

Survey time period

2008 to 2022

Supplementary notes

Figures have been rounded.
Figures prior to 2023 come from earlier MDI reports.
*Data shows the originally ad spend and the adjustments made after cancellations due to COVID-19.
**Forecast.

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