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During an U.S. smartphone user survey in May 2019, 64 percent of respondents stated that data privacy policies of brands were very important. Additionally, 43 percent of online consumers in the United States stated that they did not like to pay for things with their phone because of concerns that their data would be stolen.
Brand-related data privacy concerns of smartphone users in the United States as of May 2019
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Statistics
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- Most sensitive private information online 2017
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Vibes. (July 24, 2019). Brand-related data privacy concerns of smartphone users in the United States as of May 2019 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/
Vibes. "Brand-related data privacy concerns of smartphone users in the United States as of May 2019." Chart. July 24, 2019. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/
Vibes. (2019). Brand-related data privacy concerns of smartphone users in the United States as of May 2019. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/
Vibes. "Brand-related Data Privacy Concerns of Smartphone Users in The United States as of May 2019." Statista, Statista Inc., 24 Jul 2019, https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/
Vibes, Brand-related data privacy concerns of smartphone users in the United States as of May 2019 Statista, https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/ (last visited May 21, 2024)
Brand-related data privacy concerns of smartphone users in the United States as of May 2019 [Graph], Vibes, July 24, 2019. [Online]. Available: https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/