Products consumers plan to buy online on Black Friday in the U.S. 2023, by gender
For 2023's Black Friday sales event, approximately 78 percent of men in the United States that planned to visit online retailers on Black Friday or Cyber Monday, specifically intended to buy electronics, making it the most popular product category for that gender. Over 60 percent of women also planned to buy consumer electronics that day, but for women, clothing and related accessories were the most popular choice.