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Retail media share of digital ad budgets in France 2023

Published by
Valentina Dencheva,
Feb 29, 2024
During a survey carried out among sales and marketing professionals from France in late 2023, 52 percent of respondents stated that retail media accounted for nine to ten percent of their digital advertising budgets. The French digital retail media market was valued at 795 million euros in 2023.

Share of retail media in digital advertising budgets in France as of October 2023

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Release date

December 2023

Region

France

Survey time period

October 2023

Number of respondents

185 respondents

Special properties

among sales and marketing professionals

Citation formats
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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

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