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According to a survey of global social media users conducted in August 2021, short videos were more popular among users aged between 16 and 38 years, with approximately 96 percent of respondents reporting to watch videos with a duration of less than four minutes. The popularity of online social videos decreased among Baby boomers, with 75 percent of respondents in this age demographics reporting to watch short videos, while only 56 percent reported watching long videos on social media.
Length of online videos watched on social media platforms worldwide in August 2021, by age group
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Other statistics that may interest you Short video apps in China
Market overview
6
- Premium Statistic Length of videos watched among global social media users 2021, by age
- Premium Statistic Video formats with largest ROI according to marketers worldwide 2022
- Premium Statistic Online user penetration in China H1 2023, by activity
- Premium Statistic Most popular mobile app categories in China Q4 2023, by daily time distribution
- Premium Statistic Market size of online short videos in China 2016-2023
- Premium Statistic Number of short video users in China 2018-2023
Market players
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- Basic Statistic Most popular social media in China Q3 2023
- Premium Statistic Monthly active users of leading short video apps in China 2024
- Premium Statistic Market share of short video platforms in China 2022
- Basic Statistic ByteDance: annual revenue 2019-2021
- Premium Statistic Monthly active users of Douyin in China 2022-2024
- Premium Statistic Key financial indicators of Kuaishou 2020-2022
- Premium Statistic Daily and monthly active user numbers of Kuaishou 2017-2022
- Premium Statistic Monthly active users of Xigua Video in China 2024
Monetization
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- Premium Statistic Most-valuable short video apps based on user traffic value in China 2023
- Premium Statistic Revenue breakdown of ByteDance 2021, by segment
- Premium Statistic Revenue breakdown of Kuaishou 2019-2022, by segment
- Premium Statistic Short-form video ad revenue in China 2016-2023
- Premium Statistic Estimated global ad revenue of ByteDance 2023, by platform
- Premium Statistic Estimated ad revenue of Kuaishou 2017-2021
- Premium Statistic Breakdown of GMV of leading live commerce platforms in China 2022, by platform
- Premium Statistic GMV of live streaming shopping on Douyin in China 2018-2022
Top accounts
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- Premium Statistic Most-followed celebrities on Douyin in China 2023
- Premium Statistic Most-followed influencers on Douyin in China 2023
- Premium Statistic Leading fashion influencers on Kuaishou in China 2023
- Premium Statistic Most successful Douyin sales influencers in China 2022
- Premium Statistic Most successful Kuaishou live commerce hosts in China 2022
App users
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- Premium Statistic Age distribution of short video users in China 2022
- Premium Statistic Monthly time spent on short videos in China 2021-2023
- Premium Statistic Average daily time spent on popular online content sites in China 2023
- Premium Statistic Popular usage scenes of short videos in China 2022
- Premium Statistic Favorite content categories of short videos in China 2022
- Premium Statistic Motivations for using short videos in China 2022
- Premium Statistic Motivations for making short videos in China 2022
Further Content: You might find this interesting as well
eMarketer. (March 21, 2022). Length of online videos watched on social media platforms worldwide in August 2021, by age group [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/
eMarketer. "Length of online videos watched on social media platforms worldwide in August 2021, by age group ." Chart. March 21, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/
eMarketer. (2022). Length of online videos watched on social media platforms worldwide in August 2021, by age group . Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/
eMarketer. "Length of Online Videos Watched on Social Media Platforms Worldwide in August 2021, by Age Group ." Statista, Statista Inc., 21 Mar 2022, https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/
eMarketer, Length of online videos watched on social media platforms worldwide in August 2021, by age group Statista, https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/ (last visited May 19, 2024)
Length of online videos watched on social media platforms worldwide in August 2021, by age group [Graph], eMarketer, March 21, 2022. [Online]. Available: https://www.statista.com/statistics/1327367/length-social-video-watched-user-by-age/