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Short-form video ad revenue in China 2016-2023

Published by
Lai Lin Thomala,
Dec 11, 2023
In 2020, the short video ad revenue reached nearly 134 billion yuan in China. The ad spending growth peaked in 2018 and was projected to slow down to 23.5 percent by 2023. Douyin and Kuaishou are among the largest short video platforms in the country.

Annual revenue of short video advertising market in China from 2016 to 2020 with a forecast until 2023 (in billion yuan)

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Release date

September 2021

Region

China

Survey time period

2016 to 2020

Supplementary notes

*Estimate.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2021).

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