Brazil: cost per influencer sponsored action 2023

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As of February 2023, an influencer with less than 10 thousand followers in Brazil could be paid up to an estimated 7.25 thousand Brazilian reals per sponsored action, consisting of a post and a story or any other strategy agreed upon with the brand. For an influencer with over 10 million followers, the value could surpass 180 thousand reals. According to the source, the average fee stood at 34 thousand Brazilian reals.

Average value paid to an influencer for a sponsored action in Brazil as of February 2023, by number of followers (in 1,000 Brazilian reals)

Number of followers	Value in thousand Brazilian reals
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Release date

February 2023

More information

Region

Brazil

Survey time period

February 2022

Special properties

estimates

Supplementary notes

The sources define a sponsored "action" as a post plus a story or another strategy agreed upon by the parts. They stress that it does not refer to a cost per sponsored post only.

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