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Share of marketers including influencer marketing in their plans in Brazil 2017-2023

Published by
J. G. Navarro,
May 22, 2023
In 2023, three out of four marketers surveyed in Brazil reported including influencer marketing as a strategic part of their communications plans. In 2027, the share stood at 67 percent. According to another survey conducted in late 2022, Instagram, YouTube, and TikTok were among the social media platforms most used by brands for influencer marketing in Brazil.

Percentage of marketers including influencer marketing in their strategies in Brazil from 2017 to 2023

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Release date

April 2023

Region

Brazil

Survey time period

2017, 2019, 2021, and 2023

Number of respondents

~100*

Special properties

among marketers

Supplementary notes

* Approximate number of respondents in 2023.

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Statistics on " Influencer marketing in Brazil "

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Overview

6

Brands

8

Strategies

7

Influencers

8

Audiences

8

Spotlight: TikTok audience

5

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Topics

Influencer marketing in BrazilAdvertising in BrazilInfluencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in Europe
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