B2B buyers who would pay more for better e-commerce 2022

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A worldwide survey suggests that business-to-business (B2B) e-commerce is getting more competitive, as B2B buyers have higher expectations from suppliers and their e-commerce capabilities. The share of B2B buyers who would pay more for better e-commerce platforms increased from 74 percent in 2019 to 81 percent in 2022.

Share of business-to-business (B2B) buyers who would pay more for better supplier e-commerce capabilities from 2019 to 2022

Characteristic	Share of respondents
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Release date

2023

More information

Region

Worldwide

Survey time period

2019 to 2022

Number of respondents

approx.150

Special properties

B2B buyers*

Supplementary notes

*Buyers working in manufacturing, financial services, and consumer packaged goods (CPG) companies with over 250 million U.S. dollars in annual revenue.

Industry breakdown for 2022 release:
53 respondents from financial services
52 respondents from manufacturing
45 respondents from consumer packaged goods industry.

Data prior to 2022 from previous publications

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