Toilet paper user numbers by brand Germany 2020

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In 2020, there were 9.81 million people aged 14 years or older who stated to have used toilet paper of the brand Hakle during the last three months. VuMA Touchpoints (Verbrauchs- und Medienanalyse) provides data on the media usage and consumer behavior of the German-speaking population over 14 years old.

Number of users of the most popular brands of toilet paper in Germany from 2017 to 2020 (in millions)

Characteristic	Trade brands (e.g. Edeka, Aldi, Lidl, Rewe)	Hakle	Zewa	Sanft & Sicher*	Tempo*	Danke	Regina
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-

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Release date

November 2020

More information

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Base: German-speaking population aged 14 years and older. Information on total sample:
2017: 23,106 respondents, projection to 70.09 million people 2018: 23,086 respondents, projection to 70.45 million people 2019: 23,120 respondents, projection to 70.60 million people 2020: 23,138 respondents, projection to 70.63 million people
The figures presented refer to the following study:2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information on methodology available here and in the Berichtsband.

The survey question was asked in the following wording: "Which of the following toilet paper brands were used in your household in the last three months?"

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