TV households by platform UK 2010-2019

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This timeline shows the number of TV households in the United Kingdom (UK) from 2010 to 2019, by platform. The total number of TV households subscribed to Sky decreased slightly over this period, reaching 8.48 million households in the fourth quarter of 2019. In comparison, the number of households who have YouView platforms increased to 1.86 million in 2019, up from 230 thousand households in 2010.

Number of TV households in the United Kingdom from 2010 to 2019*, by platform (in millions)

Characteristic	Terrestrial	Ter. only	Sky	Cable	YouView	Other sat	Freesat
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Release date

May 2020

More information

Region

United Kingdom

Survey time period

2010 to 2019

Special properties

data from a panel of national representative homes***

Supplementary notes

* Data for the fourth quarter of each year.

**The source describes the different platforms as:
Cable: households that claim to receive cable; these households are almost entirely Virgin Media customers.
Freesat: homes which have access to Freesat, either through a set top box or integrated into the TV set. This does not include former Sky homes who do not have a live subscription but continue to use their Sky set top box to watch free satellite channels.
Other satellite: this category includes former Sky subscribers as well as viewers watching smaller, typically international, satellite service providers like Polsat.
Sky subscription: homes who pay for a Sky subscription package (not including Now TV customers who don’t pay for a Sky subscription package).
Terrestrial: all homes which have access to digital terrestrial TV via their aerials. This includes any homes across all categories which also have access to terrestrial.
Terrestrial only: the subset of terrestrial households that do not have access to either cable or satellite reception. This includes most BT TV, TalkTalk TV and YouView homes.
YouView: all households who have the BT, TalkTalk or YouView platforms. The great majority of these homes will be using the YouView interface, but the figure will include a small number of homes using older versions of BT TV and TalkTalk TV.

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