Most returned online purchases by category in the UK 2024

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When asked about "Most returned online purchases by category", most UK respondents pick "Clothing" as an answer. 28 percent did so in our online survey in 2024.
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Most returned online purchases by category in the UK as of March 2024

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Number of respondents

4,030 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these kinds of articles have you sent back after an online order in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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