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Share of marketing e-mails that are personalized worldwide 2018

Published by
Valentina Dencheva,
Oct 30, 2023
The statistic shows the share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018. The survey findings reveal that 39 percent of responding marketers said that almost none of their e-mails were personalized, while eight percent claimed the opposite.

Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018

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Source

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Release date

August 2018

Region

Worldwide

Survey time period

August 2018*

Number of respondents

200 respondents

Supplementary notes

*The source did not provide information on the survey date; the date used is the publication date.

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Usage

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Marketing personalization and AI

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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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