Most used email marketing metrics 2023

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During a survey carried out among marketers in nine countries worldwide, the conversion rate - the number of viewers who converted as a share of the total number of viewers - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, with 26.5 percent of professionals relying on it. Click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - came second, with almost 24 percent of marketers choosing it.

Key metrics other than open rates used by marketers to determine e-mail marketing campaign success worldwide as of December 2023

Characteristic	Share of respondents
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Release date

January 2024

More information

Region

Worldwide

Survey time period

November 4, 2023, to December 5, 2023

Number of respondents

235 respondents

Special properties

email marketers, email developers, email designers, deliverability experts

Method of interview

Email survey

Supplementary notes

The survey demographic consists of representatives from the following countries: Canada, China, England, France, India, Spain, United Arab Emirates, the United States, and Vietnam.

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