X/Twitter weekly brand posts by vertical 2023

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In 2023, leading media brands posted 50.2 times per week on X (formerly known as Twitter), well above the median across all examined industries. By comparison, health and beauty brands on X/Twitter generated an average of 0.4 tweets on a weekly basis. Retail brands tweeted twice per week on average, whilst influencers published posts around 2.3 times per week.

Average number of weekly brand posts on X (formerly Twitter) in 2023, by vertical

Characteristic	Number of brand tweets per week
Media	50.2
Sports Teams	41.5
Nonprofits	7
Higher Ed	6.7
Financial Services	5.2
Tech & Software	5
Total	3.31
Influencers	2.3
Retail	2
Food & Beverage	1.3
Travel	1.1
Alcohol	1
Home Decor	0.9
Fashion	0.8
Health & Beauty	0.4

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Release date

February 2024

More information

Region

Worldwide

Survey time period

2023

Special properties

Companies selected had active presence on X/Twitter with a minimum of 1,000 followers

Supplementary notes

Data is based on "a representative sample of organic and paid posts from national and international companies in each industry by selecting 150 companies at random from each industry".

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