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Content marketing budget share in manufacturing marketing in North America 2017

Published by Statista Research Department, Jan 6, 2023
This graph shows the share of marketing budget spent on content marketing according to manufacturing marketers in North America as of July 2017. During the survey, 23 percent of responding manufacturing marketers said they devoted between 10 and 24 percent of their total marketing budgets on content marketing.

Share of marketing budgets spent on content marketing according to manufacturing marketers in North America as of July 2017

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Sources

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Release date

November 2017

Region

North America

Survey time period

June and July 2017

Number of respondents

155 respondents

Special properties

among manufacturing marketers

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "Approximately what percentage of your organization's total marketing budget (not including staff) si spent on content marketing?"
Multiple answers were possible.

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