Valentina Dencheva
Researcher
Instagram has come a long way since its early days. In just over a decade, the app has not only expanded its square-shaped photo format but also grown its global user base at an impressive pace. Today, Instagram ranks among the five largest social networks worldwide, with more than 2 billion users browsing the app each day. As social media ad spend is expected to keep increasing, it comes as is no surprise that marketers are leveraging the app for marketing purposes more skillfully than ever.
Another selling point is that Instagram offers a variety of marketing formats, audience insights, targeting, and performance tracking options for companies of all sizes. By creating a free business account on Instagram, brands can promote themselves via photo and video posts, Stories, Reels, an integrated shopping tab, and other features. They can directly communicate with customers and receive feedback at the click of a button while staying up to date with the latest trends and developments in their respective industries. This bouquet of marketing opportunities helps explain why over 65 percent of marketers plan to increase Instagram use in the future.
Instagram marketing at a glance
Instagram is the most popular social media platform used by marketers outside of Facebook. As of January 2023, 80 percent of marketing professionals integrated the photo and video sharing app into their digital marketing campaigns. Marketers flock to the app primarily because of its large global user base that spans audiences across many generations. While Instagram is arguably no longer as popular among teens as Snapchat or TikTok, brands can still reach millions of young online users and market their brand to tech-savvy audiences who look for shopping inspiration on their social media feeds.Another selling point is that Instagram offers a variety of marketing formats, audience insights, targeting, and performance tracking options for companies of all sizes. By creating a free business account on Instagram, brands can promote themselves via photo and video posts, Stories, Reels, an integrated shopping tab, and other features. They can directly communicate with customers and receive feedback at the click of a button while staying up to date with the latest trends and developments in their respective industries. This bouquet of marketing opportunities helps explain why over 65 percent of marketers plan to increase Instagram use in the future.
