Attitude to location-based technology usage in stores in the U.S. 2016

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This statistic presents the share of internet users in the Unites States who would like stores to use location-based technologies to improve their shopping experience in the U.S. as of October 2016. During the survey period, 25 percent of respondents stated that they agreed with such statement.

Share of internet users who would like stores to use location-based technologies to improve their shopping experience in the Unites States as of October 2016

Characteristic	Share of respondents
Strongly/somewhat agree	25%
Strongly/somewhat disagree	75%

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Release date

November 2016

More information

Region

United States

Survey time period

October 21 to 25, 2016

Number of respondents

2,019 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original statement: I would like a store/brand to know who I am when I walk into a store because of location- based technologies (e.g., iBeacons, RFID, geofencing).

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