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Share of U.S. back-to-college shoppers' spending by sales channel 2022

Published by
D. Tighe,
Aug 3, 2023
During a survey carried out among parents of college students in the United States in 2022, it was revealed that respondents planned to spend about 44 percent of their back-to-college budget in-store, and about 38 percent online.

Share of consumers' back-to-college spending in the United States in 2022, by channel

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Source

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Release date

2022

Region

United States

Survey time period

May 20 to June 14, 2022

Number of respondents

950 respondents

Special properties

Parents with college-going children

Method of interview

Online panel

Supplementary notes

Original survey question: "Please indicate the % of the budgeted amount you expect to spend in-store or online or undecided."

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Statistics on " Back-to-college market "

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Overview

8

Average expenditure by category

6

Total expenditure by category

6

Consumer behavior

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Further related statistics

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