Big data and analytics software market worldwide 2011-2019

The big data and analytics (BDA) software market has seen an incremental increase in annual revenue worldwide from 2011 to 2019, with a slight exception in 2015. In 2019, the worldwide revenue from business analytics software amounted to 67 billion U.S. dollars.

Big data and analytics software market

The BDA software market can be broken down into three main categories: business intelligence analytic tools and platforms, analytic data management and integration platforms, and analytic and performance management applications. Simply put, the BDA software market provides business solutions in various industries through the use of analytical software tools in order to support the full life cycle of data integration, intelligence, analysis, visualization, and other related decision support systems or decision automation functions. The vendors who lead this big data and analytics software market include Microsoft, Oracle, and SAP.

Migration to the cloud

The BDA software market is continually experiencing migration to the cloud. As of 2019, the cloud services portion grew tremendously and now takes up about a quarter of the total revenue of the BDA software market. It would not be a surprise if the increase in cloud services may be contributing to the total size of the public cloud software as a service (SaaS) market that has seen an increase in recent years.