TV watching time per day in Spain 1997-2023
The average person in Spain watched 187 minutes of television a day in 2023. This figure has however gradually dwindled, since the peak of daily television hours was registered in 2003 at 245.4 minutes per person on average. Television is less popular among those aged 25-34 and features its largest number of viewers among the share of population aged over 75 years.
The Spanish television sector
The television audience may be turning their heads to other type of media, but the advertising expenditure on this medium is still substantial. TV ad spend was on the rise in Spain before the outbreak of the pandemic in 2020, registering over 2.1 billion euros. Forecast data shows that in 2022 the the figures will recover to similar levels and will remain there until 2025. The revenues generated by radio and television experienced however a drop over the last years, registering 1.6 billion euros down from almost 2.9 billion euros cashed in 2009.
Spanish television viewer profile and trends
Television is to this day Spain’s preferred media outlet, with 79 percent of the population having watched television during 2022. Telecinco, owned by the media group Mediaset, ranked as the most watched television station in Spain, holding over 14 percent of the total audience share. Atresmedia’s Antena 3 comes in second, taking up 13.8 percent of the total audience share.
The Spanish television sector
The television audience may be turning their heads to other type of media, but the advertising expenditure on this medium is still substantial. TV ad spend was on the rise in Spain before the outbreak of the pandemic in 2020, registering over 2.1 billion euros. Forecast data shows that in 2022 the the figures will recover to similar levels and will remain there until 2025. The revenues generated by radio and television experienced however a drop over the last years, registering 1.6 billion euros down from almost 2.9 billion euros cashed in 2009.
Spanish television viewer profile and trends
Television is to this day Spain’s preferred media outlet, with 79 percent of the population having watched television during 2022. Telecinco, owned by the media group Mediaset, ranked as the most watched television station in Spain, holding over 14 percent of the total audience share. Atresmedia’s Antena 3 comes in second, taking up 13.8 percent of the total audience share.
