Content marketing share of marketing budget UK 2013-2017

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This statistic displays the content marketing share of marketing budgets in the United Kingdom (UK), according to marketers from 2013 to 2017. Among marketers, 10 percent reported content marketing accounted for between 50 and 74 percent of their organization's marketing budget in 2017.

Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017

Characteristic	2013	2014	2015	2016	2017
100%	2%	1%	0%	0%	2%
75%-99%	7%	5%	3%	16%	5%
50%-74%	11%	12%	16%	11%	10%
25%-49%	17%	7%	15%	14%	17%
10%-24%	15%	20%	20%	14%	20%
1%-9%	26%	28%	20%	22%	25%
0%	4%	5%	4%	4%	1%
Unsure	17%	22%	19%	18%	20%

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Release date

January 2018

More information

Region

United Kingdom

Survey time period

2013 to 2017

Number of respondents

117*

Special properties

for-profit marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2014) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117
** In 2016, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.

Data for years previous to 2017 were published in earlier editions of the report.

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