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Online vs. offline beauty shopping in Sweden 2023

Published by Statista Research Department, May 7, 2024

In 2023, shoppers in Sweden bought beauty items almost equally from online and physical retail stores. However, e-commerce emerged as the primary purchasing channel, accounting for 50 percent of shoppers. That year, beauty products were the third most popular type of online purchase in the northern nation.

Share of online versus offline beauty shoppers in Sweden in 2023

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Release date

March 2024

Region

Sweden

Survey time period

2023

Number of respondents

Around 15,000 respondents

Age group

18-79 years

Special properties

percentage of shoppers who made their last purchase either online or in a retail store

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Beauty and personal care e-commerce in the Nordics "

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Overview

5

Sweden

8

Norway

7

Denmark

6

Finland

7

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Topics

Beauty and personal care e-commerce in the NordicsBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce worldwideBeauty and personal care e-commerce in Latin America
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