Men's interest in skincare brands in Japan 2024
Nivea was the leading skincare brand men in Japan were interested in trying out, according to a survey conducted in January 2024. Nearly 13 percent of respondents stated that they wanted to try out skincare products distributed by the joint venture of Kao Corporation and Beiersdorf in Japan. The accompanying brand targeting men, Nivea Men, was named by 3.8 percent of respondents.
