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Preferred platforms to follow influencers India 2023

Published by
Tanushree Basuroy,
Apr 19, 2024

According to a survey on influencer marketing in 2023, Instagram was the leading platform for influencers to garner followers, with 45 percent of respondents following an influencer on it. YouTube and Snapchat were the second and third most popular platforms. Young users residing in India's metro cities followed influencers on Instagram while users aged between 25 and 34 followed them on YouTube. 

Leading social media platforms to follow influencers across India in 2023

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Release date

June 2023

Region

India

Survey time period

January 2023

Number of respondents

311+

Age group

18 years and older

Supplementary notes

Data derived from quantitative survey and qualitative consumer interviews conducted across India.

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