Streaming services' advertising CPM in the U.S. 2022-2023
It was estimated that the average cost-per-mille (CPM) rates of Netflix and Disney+ in the United States amounted to a respective 47.05 and 46.64 U.S. dollars in the fourth quarter of 2023. This marked a decrease of both streaming platforms' CPM from when they launched their ad-supported tiers one year earlier.