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Podcast share of Spotify ad revenue in the U.S. 2019-2024

Published by
Michele Majidi,
Dec 13, 2023
In 2021, Spotify's podcast advertising revenue in the United States reached 14.1 percent of the company's total advertising revenue. That was a 4.4 percentage point increase as compared to 2020. Growth is projected to continue in 2022, with a 2.6 point increase, indicating the heightening interest in podcast ads among advertisers.

Share of podcast in Spotify's advertising revenue the United States from 2019 to 2024

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Release date

April 2022

Region

United States

Survey time period

2019 to 2021

Supplementary notes

* Forecast.
Refers to audio advertising within a podcast. Includes all types of advertising on podcasts.

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Statistics on " Podcast advertising in the United States "

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Overview

8

Marketer usage and insights

6

Leading players

5

Consumer insights

6

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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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