U.S.: Sephora customers' favorite social media 2023

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In 2023, around 61 percent of U.S. Sephora shoppers participating in a survey stated that TikTok was the social media they mainly used to get information on beauty products, brands, and techniques. Facebook was the second most popular social media.

Leading social media for beauty information among Sephora consumers in the United States in 2023

Characteristic	Share of respondents
TikTok	61%
Facebook	54%
Instagram	50%
Youtube	47%

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Release date

December 2023

More information

Region

United States

Survey time period

January 8 to December 18, 2023

Age group

18 years and older

Special properties

U.S. Sephora shoppers

Supplementary notes

The source specifies that the data was weighed by U.S. Census 18+.
The source does not specify the exact number of Sephora shoppers surveyed. There were a total of 2,655 responses for Sephora and Ulta customers.
Respondents were asked which social media site they visit the most to get information on beauty brands, products, or techniques.

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