Top B2B marketing techniques planned to be used next year as of 2023, by region
During an early 2023 survey conducted among business-to-business (B2B) marketers worldwide, 66 percent of respondents from Latin America stated they planned to use in-person events for their marketing efforts in the upcoming year. For Asia-Pacific professionals it was thought leadership that led the ranking of top techniques to be implemented in the future, with 61 percent choosing it.