Customer satisfaction index of life insurance brands in the U.S. 2022-2023
In 2023, AIG was deemed the life insurer with the highest customer satisfaction score as per the American Customer Satisfaction Index (ACSI). AIG achieved a customer satisfaction score of 82 out of 100 points, which was an increase of three points year-on-year. Between the years 2022 and 2023, John Hancock experienced the highest increase in its customer satisfaction score, rising from 75 to 80, indicating a growth of nearly five points. However, MassMutual exhibited the lowest customer satisfaction score among all the life insurers, with a score of 77 points.
