Australia: awareness of holiday season sales events 2022

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According to a survey conducted among shoppers across Australia in 2022 regarding their attitudes and behaviors towards holiday season shopping, over 88 percent of those surveyed said they were aware of the Boxing Day sales and Black Friday sales. Only one in ten shoppers surveyed indicated they were aware of the Single's Day sales event.

Awareness of holiday season sales events among consumers in Australia as of November 2022

Characteristic	Share of respondents
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Release date

December 2022

More information

Region

Australia

Survey time period

November 2022

Number of respondents

1,004 respondents

Age group

18 years and older

Special properties

survey conducted among shoppers across Australia regarding their attitudes and behaviors towards seasonal sales and Christmas gift shopping

Supplementary notes

Respondent gender distribution:
- Female: 50%
- Male: 49%
- Other: 1%

Respondent age distribution:
- 18-24: 12%
- 25-34: 18%
- 35-44: 20%
- 45-54: 18%
- 55-64: 16%
- 65+: 17%

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