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Apple App Store advertising conversion rate worldwide 2022, by industry

Published by Statista Research Department, Nov 1, 2023
In the second half of 2022, conversion rate (CR) of search advertising campaigns of games in the Apple App Store stood at 66.61 percent, which means that 61.61 percent of people who saw the ads clicked on it. The value was highest for entertainment apps, at 79.69 percent.

Conversion rate of search advertising campaigns in the Apple App Store worldwide in 2nd half 2022, by industry

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Release date

September 2023

Region

Worldwide

Survey time period

H2 2022

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