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U.S. Google Play Store mobile app download conversion rates 2023 by category

Published by Laura Ceci, Dec 4, 2023
During the first half of 2023, download conversion rates for mobile apps in the Google Play Store in the United States market was 31.3 percent. Events app, as well as maps and navigation apps had a download conversion rate of approximately 84 percent. By comparison, card gaming apps and word gaming apps presented the lowest conversion rates in the Google Play Store.

Mobile Android app download conversion rate in the Google Play Store in the United States in 1st half of 2023, by category

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Release date

August 2023

Region

United States

Survey time period

H1 2023

Supplementary notes

According to the source, the conversion rate indicates the share of users downloading a mobile app after visiting its page on the Google Play Store or the Apple App Store.

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